LEARNWU
Learnwu is a guiding star for learners who feel lost in the vast ocean of choices. More than a platform to find tutors, it gives direction, clarity, and purpose, helping people discover their path and grow into who they are meant to be.
Details
Brand Designer
Creative Designer
Branding
Visual Direction
Industry:
Education
August, 2025
Overview
Learnwu is a digital learning platform built to connect students with expert tutors across academic and creative fields. The brand identity was designed to reflect guidance, growth, and exploration, capturing the idea of a north star leading learners toward their goals. The project included creating a visual identity, logo, and brand system that speaks to both teenagers seeking direction and professionals looking to upskill.
History
The client wanted a strong brand identity for Learnwu, a platform where teenagers could seek guidance for their future and connect with tutors.
During our discussions.I realized that the uncertainty of not knowing what to learn feels like being lost at sea with no clear direction. From that insight, I developed the concept of a sailboat guided by the north star, a symbol of clarity, direction, and hope. This became the foundation of the Learnwu brand identity.
Mission
My mission for Learnwu was to create a brand identity that reflects guidance and clarity. Using the idea of a sailboat guided by the north star, I aimed to design a visual system that inspires confidence and gives meaning to the platform’s role as a guide for young learners.
Impact
Through this project, I delivered more than just the branding for Learnwu. I created a complete brand identity with detailed brand guidelines, social media templates, and a landing page design. This gave the client a consistent visual system and a strong starting point to launch the platform with clarity and confidence.
